Writing and editing thought leadership articles for the website and corporate magazine of NCR Atleos, the self-service banking company that spun off of NCR in 2023.
Samples:
How to leverage your supply chain to meet your sustainability goals
https://www.ncratleos.com/insights/supply-chain-sustainability-goals
Every little thing you do should be magic: why end-to-end CX matters
https://www.ncratleos.com/insights/end-to-end-cx
CONNECT magazine, Sept 2024
https://online.fliphtml5.com/phgds/chnb/#p=1
Why consumers go out of their way to use in-store ATMs
https://www.ncratleos.com/insights/atm-survey-results
What are consumers saying about interactive teller machines?
https://ncr-atleos.webflow.io/insights/consumers-survey-interactive-teller-machine
What’s a financial services utility? It’s all about optimization
https://www.ncratleos.com/insights/utility-services-optimization
The downtime dilemma and how to solve for it
https://www.ncratleos.com/insights/solve-downtime-dilemma-atms
What kind of company is NCR Atleos?https://www.ncratleos.com/insights/what-is-ncr-atleos
From shells to ATMs, the evolution of cash and how we get it (infographic)
https://cdn.prod.website-files.com/64a534cde7a1ac2cc7fb8ba2/667c256deec984cfac748e01_From%20Shells%20to%20ATMs.pdf
Cardless cash access: the innovation smartphone-first customers love
https://www.ncratleos.com/insights/cardless-cash-access
AI: the new workhorse of financial institutions
https://ncr-atleos.webflow.io/insights/ai-workhorse-financial-services
How cash is fueling the next wave of inclusion
https://www.ncratleos.com/insights/cash-fueling-financial-inclusion
The new CRA: it’s not just about mortgages anymore
https://www.ncratleos.com/insights/new-cra-mortgages
How to punch above your footprint with branded ATMs
https://www.ncratleos.com/insights/expand-footprint-branded-atms
Are you taking advantage of these valuable ATM security strategies?
https://ncr-atleos.webflow.io/insights/atm-security-ink-staining
Using technology to make cash deposits simpler for customers
https://www.ncratleos.com/insights/tech-makes-deposits-simpler
Six ways financial institutions can guard against the latest cyberattacks
https://www.ncratleos.com/insights/guard-against-cyberattacks
Are you using the right ATM strategy? Here's how to expand your network
https://www.ncratleos.com/insights/atm-strategy-to-expand-network
Blog posts and other long copy work for GHX (Global Healthcare Exchange), the leading US cloud-based healthcare supply chain network.
If you have several different accounts at your bank, you're less likely to leave it. But most importantly, if you use the bank's online bill payment service, you're REALLY not likely to leave. (You'd have to be really, really upset!)
SunTrust Bank noticed that they had a lower rate of online bill pay use among small business people than among personal banking customers and set a goal of increasing it. This activation kit made that happen: an 11% increase in use after six months. It did so by giving small business customers a choice of easy ways to get started paying their bills online, with a Quick Start Guide, a User's Guide and a DVD walkthrough.
Anyone you talk with about financial planning will tell you it's important to limit your risk by diversifying your investments. No argument here. But it's possible to think you're diversified when you actually aren't. That's because you may own, for example, several different mutual funds, even at several different banks and investment firms. But those mutual funds may be invested in many of the same things. That's where SunTrust Investments ClearSight technology comes in. It drills down into the fine details of ALL your investments. So you can know what you're really looking at when you look at your portfolio – and your future. This series of ads in investment trade pubs sought to make this point clear for investment advisors and CPAs, asking them to advise their clients to talk with a SunTrust advisor about ClearSight technology.
Banking, at its best, is about what people want. What they want in the deepest part of their hearts. To have a home that is a safe, comfortable place to live and raise a family. (A place where the landlord can't raise your rent or tell you you can't have a Doberman Pinscher or paint the wall anything but white.) To send your child to college or go to college yourself. To dream about a future where you can retire without fear or worry. That's what Citizens Bank, one of the oldest banks in America, is really about. I believe that. It was my job for 4-1/2 years to help them tell their story.
Medtronic, the company that introduced the cardiac pacemaker, is also the leader in medical devices for people living with diabetes. But until the introduction of its MiniMed® 530G pump system with insulin suspension technology, the company had never really spoken directly to patients. The job of this campaign was to show that a MiniMed system can help people live vital, active lives – without having to worry about their glucose levels.
UX and UI copy for the McDonald’s GMA app as a member of a cross-functional distributed team.
Habitat for Humanity International’s annual calendar is highly anticipated by donors and friends of this world-class nonprofit. Habitat for helps people all over the world build affordable homes so their children can grow up in safe, decent places.
I developed the concept for Habitat’s 2020 calendar to communicate that a home is more than just a home — it touches everything in a child’s life. A home opens doors to education, because a child can go to the same school year after year. It opens doors to stability, because a family can put down roots and make friends. It opens doors to prosperity, because affordable housing means more money to spend on food, clothing and other essentials. And so a home can change the world for a family.
I interviewed and wrote the stories of new Habitat homeowners, including families in Puerto Rico who lost their homes to Hurricane Maria and a veteran in Texas who lost his home to Hurricane Harvey. I believe in storytelling, because nothing else can make experiences and benefits and outcomes real for people.
I also wrote and edited fund-raising direct mail letters to achieve a closer fit with Habitat’s brand personality.
Most people don't like to think much about heating and cooling systems. They do, however, like to be comfortable at home. And, of course, to save money. Some people even like to feel like they're treading as lightly as possible on the planet. So though product features are important, the compelling message is almost always an emotional one.
I recently led creative development for berkleyone.com, a new website for the launch of a new luxury insurance brand, supported by a social media campaign on LinkedIn and Twitter. I was ACD/copywriter on the projects for Anthem Worldwide; the design and UX were done by Punchkick out of Chicago.
BRAND STORYTELLING
The late Truett Cathy was more than the inventor of the quick-serve chicken sandwich. He was more than the founder of a successful chain of restaurants. He was also a raconteur who inspired thousands with his enthusiasm and warm, giving approach to people. Here are some fresh takes on some of his favorite oral tales.
Retreat planning guides and a DYI yoga retreat email campaign designed to increase bookings.
There was a story going around that all the great fast food locations were gone. That buying a franchise wasn't a great idea anymore. We put that story to rest for Arby's in the trade magazines by highlighting their new franchise opportunities in airports, shopping centers and colleges.
A 12-page brochure for MÖLNLYCKE dressings for the prevention of pressure ulcers in the hospital setting. For the Atanta design and communications firm ICON.
Atlanta's commercial real estate market was hot. On-fire hot. And so the people at Georgia 400 Center knew they needed to go big to compete in lease sales. They also knew that, once a broker brought a customer to visit their property, the odds that they would decide to lease space went up dramatically. This series of direct mail pieces supported a program that helped them meet their leasing goals by giving brokers cold, hard cash just for bringing their customers to visit the center.
For Michelin Tire, a pop-up store for a dealer event featured a video on Bridgestone's racing heritage. Because when you understand the thinking and technology that goes into Michelin/BFG's highest-performance products, you begin to understand exactly how amazing their tires are for you and your family.
